Skip to main content
Print/Share/Save
MySpace
Digg
Delicious

Digital Marketing Courses

Required Courses

Digital Imaging (AVCD 154)

Studies in electronic image processing, imaging, and art making with Photoshop and InDesign for digital image synthesis and collage. Areas of concern include: color, collage, image manipulation and typography in addition to design aesthetics. Emphasis on gaining intermediate skills necessary for Photoshop and digital image processing. This is a foundation course for Art and Art Education majors; should be taken first semester sophomore year.

Prerequisites & Notes
Adv Codes: ACS
Prereq: ART 101 or permission of instructor
Coreq: AVCD 154L (lab)
Additional course fee required.

Credits: 3
Offered: Yearly, both semesters

Graphic Design I (AVCD 250)

An introduction to concepts and forms of graphic design in advertising using Adobe InDesign, Adobe Illustrator, and Photoshop. Exploration of basic layout, symbol development, and typography combined with problems in design aesthetics. Emphasis on gaining intermediate skills necessary for Adobe InDesign and digital layout.

Prerequisites & Notes
Prereq: AVCD 154 or permission of the instructor
Coreq: AVCD 250L
Additional course fee required.

Credits: 3
Offered: Yearly, Fall semester only

Introduction to Web Design (CIS 260)

Students will learn the principles and practices of HTML and CSS used for developing web pages.

Prerequisites & Notes
Adv Code: B

Credits: 3
Offered: Yearly, both semesters

Rhetoric I (ENGW 251)

Basic rhetorical theory; frequent writing assignments of a problem-solving nature; attention to appropriate elements of logic; emphasis on pre-writing skills and invention strategies. Student/faculty conferences for each paper assigned.

Prerequisites & Notes
Adv Codes: BR

Credits: 3
Offered: Yearly, both semesters

Technical Writing (ENGW 351)

Principles and practice of technical communication as applied to reports, technical papers, oral presentations, business communication, extensive writing experience, and computer applications.

Prerequisites & Notes
Adv Codes: ABHR
Coreq: ENGW 351L

Credits: 3
Offered: Fall 2013, 2015, 2017

ENGW 351L - Technical and Professional Writing Computer Lab

Required computer lab taken with ENGW 351. Teaches the computer and information technology software integral to technical and professional writing and information design. Includes MS Word, PageMaker, Photoshop, Powerpoint, Pagemill.

Prerequisites & Notes
Adv Codes: ABH
Coreq: ENGW 351

Credits: 0

Principles of Marketing (MKT 216)

Study of the process of creating, distributing, promoting, and pricing goods, services, and ideas to satisfy consumer needs and wants through the exchange process.

Prerequisites & Notes
Adv Codes: AB

Credits: 3
Offered: Yearly, both semesters

This is a prerequisite for MGT 427.

Recommended Courses

  • Comm 445 Social Media
  • Comm 353 Persuasion
  • MKT 365 Consumer Behavior
  • MKT 483 Marketing Internship
Personal tools