All the approved sub-brands of the College are listed to the right. Sub-brands are secondary brands that build on the association with the parent or primary brand, Nazareth College. Colleges, schools, and select centers and offices are sub-brands and each has a designed signature that is used in marketing materials. The signature is comprised of two parts: the College name (Nazareth College) and the school, center, or office name. No other center or office can create a sub-brand without discussion with the marketing and communications department. Without exception, the College name must accompany the school, center, or office name. The signatures have been specifically drawn and exist in digital format for consistent reproduction.

Use the primary signature (horizontal version) in all cases. Exceptions will be made for the vertical version of a logo or signature only when format dictates.

Note: There are no departmental logos. Departments are not sub-brands, and therefore do not receive the same design treatment.

However, some departments may require their department name designed in conjunction with the logo. Please submit a ticket to the marketing department for assistance creating this type of artwork.

Promotional Usage

Use of a sub-brand logo on promotional items (such as pens, t-shirts, mugs, etc.) is acceptable. To ensure proper design, the marketing team is happy to provide, review, and/or create artwork for vendors.

Arts Center Signature

Nazareth College Arts Center is a venue showcasing dance, children’s theatre, and international entertainment to the region. Because of its highly public presence in the community, the Nazareth College Arts Center is the only sub-brand authorized to appear before the College's name.

Use the primary signature (horizontal version) in all cases. Exceptions will be made for the vertical version of a logo or signature only when format dictates.