The Nazareth College Brand and Brand Pillars

Institutions fight hard to be heard in a crowded media environment. Limited resources demand that we identify a few core messages that capture our essence and impact. The Nazareth brand is the power to transform, and our four brand pillars are:

• Preparation

• Connection

• Challenge

• Innovation

Every story we tell about Nazareth College should fit into the category of either the brand or one of the pillars. Stories bring the brand and the pillars to life for the audience.