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T@N 2013 Keynote Guest Speaker

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Contact the Technology and Media Service Desk
585-389-2111
usl@naz.edu

We are pleased to announce that Mike McDougall, APR, will be our Opening Speaker for the T@N 2013 (Technology at Nazareth) conference, scheduled for Wednesday, January 9, 2013. Mike will be addressing the issues of social media and its application to teaching and learning.

 

For the past two decades, Mike McDougall, APR, has provided communications and public affairs counsel to some of the world’s most prominent multinational brands.

As the strategist behind leading edge programs that consistently set new industry benchmarks, his work has garnered prominent international recognition, including a combined 10 Public Relations Society of America Silver Anvils and Awards of Excellence – the Oscars® of the global communications industry.


Today, he is internationally recognized as a thought leader among corporate and agency peers, advocating for the integration of digital and traditional approaches. McDougall is a regular management strategy columnist for PR News and Agency Post, and has become an in-demand industry keynote speaker, with appearances slated for Chicago, Austin, New York and San Francisco during 2012. In recent years, he has addressed more than 3,000 communications professionals via his speeches, workshops and webinars.
McDougall is one of only 400 practitioners elected to join the Arthur W. Page Society, the public relations industry’s preeminent organization for senior executives in the field.

 

In 2011, he co-founded McDougall Travers Collins, a reputation and communications management firm, serving clients across multiple industries in the Americas, Europe and Asia-Pacific. Prior, he served as global vice president, Corporate Communications and Public Affairs, for Bausch + Lomb, leading the iconic eye health company through the most tumultuous period in its 158year history. Citing his work to rebuild the organization’s reputation with media, government officials, employees and customers, PRWeek named Bausch + Lomb a finalist for its 2010 InHouse PR Team of the year honor. 

 

From 2003 to 2007, McDougall served in leadership roles with Eastman Kodak Company. As worldwide market development director for digital cameras and devices, he united functional silos across the company’s product teams and research groups to accelerate retailer buy-in. While worldwide director of products and services public relations at the photography giant, he developed groundbreaking communications strategies for the company’s complete range of consumer digital products and services. McDougall was responsible for some of Kodak’s most prominent digital introductions, ranging from home photo printers and inkjet systems to cutting edge WiFi cameras — key elements of a global program that restored the company’s reputation and market presence during the mid2000s. 

 

While at Kodak, McDougall was named to the Consumer Electronics Association’s (CEA) Board of Industry Leaders, and chaired CEA’s 300company digital imaging division. 

 

Before Kodak, McDougall was director of operations and public relations at Buck & Pulleyn, Inc. During his nearly six year tenure at the PR and advertising firm, he served clients such as Johnson & Johnson, Bausch + Lomb, Xerox, Kodak, Corning Semiconductor, and Constellation Brands while growing the public relations practice by over 800 percent. He also led the agency to considerable national and international recognition, including being named PRWeek’s Boutique Agency of the Year in 2002, and a top 15 spot on The Holmes Report’s “Best Places to Work in PR” ranking. 

 

In the mid1990s, McDougall was one of the first practitioners to utilize the World Wide Web as a public relations tool, pioneering blogbased campaigns a decade before they entered the mainstream. As the technology accounts supervisor at Giles Communications from 1995 to 1997, his programs were instrumental in transforming the CDR industry from a datacentric to a musiccentric focus, helping spark the widespread consumer CD/MP3 ripping/burning phenomenon.

 

In addition to Silver Anvil recognition, his communications programs have received some of the industry’s most prestigious honors: PRWeek’s HighTech Launch of the Year Award, the Silver SABRE, and Inside PR’s Creativity in Public Relations Award. He serves as a senior judge for the profession’s elite global awards competitions.

 

He is a member of the communications and engagement advisory council for the George Eastman House International Museum of Photography and Film, and is a national assembly delegate and past president of the Rochester chapter of the Public Relations Society of America. He is also on the board of directors for the Advertising Council of Rochester and the Genesee Country Village & Museum, one of the leading living history museums in the U.S. He also serves as vice president of the Rochester Downtown Host Club of Lions Clubs International.

 

McDougall graduated summa cum laude with a bachelor of science in communication (public relations concentration; international relations minor) from Boston University. In 2000, the Rochester Business Journal named him as one of the most influential executives under the age of 40 in the greater Rochester, N.Y. region. 

McDougall lives in Honeoye Falls, N.Y. with his wife and three children. 


mmcdougall@mcdougalltc.com • www.linkedin.com/in/mcdougall • @MikeMcDoug
September 2012

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