Browse Journals by Subject: Marketing

Advertising age.

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Holdings:
• Academic Search Elite Electronic Journal: (Jun 1996-currentissue.) (Academic Search Elite (Jun 1996-current issue.))
• Masterfile Select Electronic Journal: (Jun 1996-current issue.) (Masterfile Select (Jun 1996-current issue.))
• Microfilm Drawer #81: v. 59-72. 1988-December 2001.
• Paper: Current issues.
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Adweek (Eastern Edition).

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Holdings:
• Masterfile Select Electronic Journal: (Jul 1996-current issue.) (Masterfile Select)
• Microfilm Drawer #108: v. 29-42. 1988-2001.
• Paper: Current issues.
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Adweek's marketing week.

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Holdings:
• Microfilm Drawer #108: v. 30-33. 1989-June 1992.
Continued By: Brandweek with v. 33 #27, July 13, 1992.
Subjects -- Business -- Marketing

Brandweek.

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Holdings:
• Academic Search Elite Electronic Journal: (January 1994- ) (Academic Search Elite)
• MasterFILE Select Electronic Journal: (January 1994- ) (MasterFILE Select)
• Microfilm Drawer #82: v. 33-42. July 13, 1992-2001.
• Paper: Current issues.
Continues: Adweek's marketing week.
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Chain store age executive.

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Holdings:
• Microfilm Drawer #147: v. 59-68. 1983-1992.
Subjects -- Business -- Marketing

Direct marketing.

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Holdings:
• Microfilm Drawer #131: v. 49-63. May 1986-April 2001.
• Paper: Current issues.
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Discount merchandiser.

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Holdings:
• Microfilm Drawer #99: v. 23-32. 1983-1992.
Subjects -- Business -- Marketing

Industrial marketing management.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 31 #4- 2002- ) (EBSCOhost EJS (v. 31 #4- 2002- ))
• Microfilm Drawer: #121: v. 15-26. 1986-1997.
• Paper (Compact Shelving): v. 14, 27-30. 1985, 1998-2001.
Subjects -- Business -- Marketing

Journal of advertising.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 32- April 2003- ) (EBSCOhost EJS (v. 32- April 2003- ))
• Microfilm Drawer #94: v. 12-30. 1983-2001.
• Paper: Current issues.
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Journal of advertising research.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 43- March 2003- )
• Microfilm Drawer #90: v. 23-41. February 1983-2001.
• Paper: Current issues.
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Journal of business and industrial marketing.

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Holdings:
• EMERALD MCB Electronic Journal: (v. 9- 1994- ) (EMERALD (v. 9- 1994- ))
• Paper (Compact Shelving): v. 1-13. 1986-1998.
Subjects -- Business -- Marketing

Journal of consumer research.

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Holdings:
• Microfilm Drawer #96: v. 10-29. June 1983-March 2003.
• Paper: Current issues.
• UCP Electronic Journal: (v. 24- 1997- ) (UCP)
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Journal of direct marketing.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 10-11. 1996-1997.)
• Paper (Compact Shelving): v. 4-11. 1990-1997.
Continued By: Journal of interactive marketing with v. 12.
Subjects -- Business -- Marketing

Journal of global marketing.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 15- 2001- ) (EBSCOhost EJS (v. 15- 2001- ))
• Haworth Press Online Electronic Journal: (v. 6-7, 15- 1993-1994,2002- ) (Haworth Press Online (v. 6-7, 15- 1993-1994,2002-)
• Paper (Compact Shelving): v. 3- 1989-
Subjects -- Business -- Marketing

Journal of hospital marketing.

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Holdings:
• Haworth Press Online Electronic Journal: (v. 9-13. 1995-1999.) (Haworth Press Online (v. 9-13. 1995-1999.))
• Paper: v. 4-13. 1990-1999.
Continued By: Journal of hospital marketing & public relations.
Subjects -- Business -- Marketing -- Nursing

Journal of hospital marketing & public relations.

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Holdings:
• Paper: v. 14- 2002-
Continues: Journal of hospital marketing.
Subjects -- Business -- Marketing -- Nursing

Journal of interactive marketing.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 11- 1997- ) (EBSCOhost EJS (v. 11- 1997- ))
• Paper (Compact Shelving): v. 12- Winter 1998-
Continues: Journal of direct marketing.
Subjects -- Business -- Marketing

Journal of international consumer marketing.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 14 #2- April 2002- ) (EBSCOhost EJS (v. 14 #2- April 2002- ))
• Haworth Press Online Electronic Journal: (v. 11- 1998- ) (Haworth Press Online (v. 11- 1998- ))
• Paper (Compact Shelving): v. 2- 1989-
Subjects -- Business -- Marketing

Journal of marketing.

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Holdings:
• Microfilm Drawer #101: v. 48-67. 1984-2003.
• Paper (Compact Shelving): v. 18-47. 1953-1983. Current issues.
Notes: Current issues discarded upon receipt of microfilm.
Library lacks scattered issues.
Subjects -- Business -- Marketing

Journal of marketing for higher education.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 11 #3- 2003- ) (EBSCOhost EJS (v. 11 #3- 2003- ))
• Haworth Press Online Electronic Journal: (v. 8- 1998- ) (Haworth Press Online (v. 8- 1998- ))
• Paper: v. 2- 1989-
Subjects -- Business -- Marketing

Journal of marketing research.

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Holdings:
• Microfilm Drawer #44: v. 18-38. 1981-2001.
• Paper: Current issues.
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing

Journal of multinational strategies : MNS.

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Holdings:
• Paper (Compact Shelving): v. 1 #1-2. Summer-Fall 1991.
Notes: Publication ceased with v. 1#2.
Subjects -- Business -- Marketing

Journal of professional services marketing.

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Holdings:
• Haworth Press Online Electronic Journal: (v. 17-21. 1998-2000.) (Haworth Press Online (v. 17-21. 1998-2000.))
• Paper: v. 5-21. 1989-2000.
Continued By: Services marketing quarterly.
Subjects -- Business -- Marketing

Journal of public policy and marketing.

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Holdings:
• Paper: v. 7- 1988-
Subjects -- Business -- Marketing

Journal of retailing.

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Holdings:
• EBSCOhost EJS Electronic Journal: (v. 78- 2002- ) (EBSCOhost EJS (v. 78- 2002- ))
• Microfilm Drawer #99: v. 59-77. 1983-2001.
• Paper: Current issues.
• Science Direct Electronic Journal: (v. 75- 1999- ) (Science Direct (v. 75- 1999- ))
Notes: Current issues discarded upon receipt of microfilm.
Subjects -- Business -- Marketing