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Graduate Business & Marketing Education
Initial Certification
Program Description:
The purpose of the program is to provide students with extended subject matter competence, pedagogical skills, and learning experiences that will enhance their contribution and participation within the instructional work force. The program is driven by its commitment to high standards and accountability offering students experiences that foster professionalism within the affective domain. The program will:
  • recognize the diversity and change in society;
  • integrate technological information/data and use this information as an instructional tool;
  • maintain partnerships with multiple stakeholder groups;
  • provide learning experiences that offer a sense of integration with life experiences;
  • model the relationship-based nature of teaching;
  • provide a broad range of skills and knowledge including research skills, communication skills, and decision-making skills;
  • offer instruction that attends to content pedagogy, ethics and professionalism;
  • provide instruction that fosters communication skills;
  • enhance teaching skills that have been previously acquired;
  • provide a comprehensive instructional format that prepares students for NYS certification as professional Business and Marketing teachers and Work Study Coordinators.
Students who successfully complete this program will receive New York State Initial Teacher Certification in the following area:
Business and Marketing Education (Grades K - 12)

Admission Requirements:

  1. Completion of a baccalaureate degree at an accredited institution with a cumulative index of 3.0 and a B average in the major field. An applicant who does not meet these grade point average expectations must address them in his/her personal statement; please see the Personal Statement section of the admissions application form for further information.
  2. Presentation of official transcripts.
  3. Two letters of recommendation.
  4. Application and fee.
  5. Completion of the personal-professional statement as described on the application form.
  6. Letter (s) of verification from employer(s) verifying 600 hours of work experience.
  7. Resume
Prerequisite Admission requirements for Initial Certification, Business and Marketing K-12.
  1. A total of at least 60 hours of liberal arts and sciences in bachelor’s degree to include: artistic expression, communication; informational retrieval; concepts in history and social sciences; humanities; three hours of a language other than English; scientific and mathematical processes, written analysis and expression.
  2. A bachelor’s degree in Accounting, Business Marketing or Management from an accredited institution, with a minimum of 30 hours in the areas of business; at least 12 hours must be upper level courses. The program director will evaluate each transcript for course deficiencies to ensure the students have a combination of all areas of business.
  3. A demonstrated proficiency in technology.
  4. A 3.0 cumulative index. (Note: An index of lower than 3.0 will be given careful consideration. Candidates must address the reasons for the lower grade point average in the personal-professional statement as described on the application form).
  5. A “B” average or better in the major field of study.
  6. 600 hours of work certified by a letter from the employer(s) for the extension, Coordinator of Work Based Learning.
Required Course Credits: 46 credit hours

Required Courses:
Course Course Title Credits FieldworkComments
Core Courses: (6 credits)
EDU 501 Social Foundations of Education3No 
EDU 520Teacher-Learner Research and Inquiry3 No 
Business and Marketing Program Courses: (18 credits)
INCL 501 Introduction to Diverse Learners and Learning330 hrs. 
INCL 502Differentiated Planning, Teaching, and Assessment3No 
LTED 601 or
EDU 551
Foundations of Language and Literacy or,

Classroom Management
3No 
INAD 640 Transition Planning and Services for Adolescents with Disabilities315 hrs. 
BED 612Organization and Administration of Work Experience Programs3No 
BED 618Supervision and Coordination in Diversified Cooperative Occupational Education3No 
Business and Marketing Electives: (6 credits; choose two courses)
MGT 507Advanced Marketing Management3No 
MGT 509Financial Management3No 
MGT 511Information Systems Management3No 
MGT 525Managing Human Resource Issues3No 
MGT 527 Ethics and the Practice of Management3No 
MGT 551The Human Effects of Technology3No 
MGT 569Motivation Dynamics3No 
Methods and Student Teaching: (13 credits)
BED 558Methods of Teaching Business I335 hrs. 
BED 566Methods of Teaching Skill Subjects2No 
BED 568 Methods of Teaching Marketing and Law2No 
BED 665 Student Teaching and Seminar6Yes 
Capstone Course: (3 credits)
EDU 690 Capstone Seminar3No 

To view course descriptions in the Graduate Catalog, click here.

Program Director:

Dr. Robert Marino
Office: Smyth Hall, Room 263
Phone: (585) 389-2604
Fax: (585) 586-2452
Email: rcmarino@naz.edu