graphic design program, graphic design minor, Nazareth College of Rochester, NY
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Contact:
Catherine Haven Kirby, Professor
Phone: (585) 389-2542
Email: ckirby1@naz.edu
Location: Arts Center, Room A-162
The Graphic Design program challenges students as they study and practice the communication of ideas and information through print and digital media. Emphasis is placed on the application of typography, color, imaging and layout to real world situations. In addition, with the exploration of computer graphics students gain an awareness for the development of electronic media. The required courses allow students to acquire the skills necessary for Adobe InDesign, Illustrator, Photoshop, Dreamweaver, Flash, and Acrobat.
The minor requires 18 credits and consists of the following courses:
AVCD 154 - Digital Imaging Foundation
Studies in electronic image processing, imaging, and art making with Photoshop and InDesign for digital image synthesis and collage. Areas of concern include: color, collage, image manipulation and typography in addition to design aesthetics. Emphasis on gaining intermediate skills necessary for Photoshop and digital image processing. *This is a foundation course for Art and Art Education majors; should be taken first semester sophomore year.
Prerequisites, Corequisites & Notes:
- Adv Codes: ACS
- Prereqs: ART 101 or permission of instructor
- Coreqs: AVCD 154L
- Additional course fee required
- Credits:3
AVCD 154L - Digital Imaging Foundation Lab
This lab teaches practical training for development of introductory Photoshop and Illustrator skills utilized in Digital Imagery Foundation, AVCD 154. Eight weeks of required 1.5 hour lab sessions, plus five weeks of optional support lab sessions. A minimum of 1.5 hours assigned self-paced work per week. This graphics lab is taken concurrently with AVCD 154, Digital Imaging Foundation.
Prerequisites, Corequisites & Notes:
- Adv Codes: ACS
- Prereqs: ART 101 or permission of instructor
- Coreqs: AVCD 154
- Credits:0
AVCD 250 - Graphic Design I
An introduction to concepts and forms of graphic design in advertising using Adobe InDesign, Adobe Illustrator, and Photoshop. Exploration of basic layout, symbol development, and typography combined with problems in design aesthetics. Emphasis on gaining intermediate skills necessary for Adobe InDesign and digital layout.
Prerequisites, Corequisites & Notes:
- Adv Codes: CS
- Prereqs: AVCD 154 or permission of instructor
- Coreqs: AVCD 250L
- Additional course fee required
- Normal offering cycle: Spring
- Credits: 3
AVCD 250L - Graphic Design I Lab
This lab teaches practical training for development of introductory level InDesign skills utilized in Graphic Design I, AVCD 250. Eight weeks of required 1.5 hour lab sessions, plus five weeks of optional graphics support lab sessions. A minimum of 1.5 hours assigned self-paced work per week. This graphics lab is taken concurrently with AVCD 250, Graphic Design I.
Prerequisites, Corequisites & Notes:
- Adv Codes: CS
- Prereqs: AVCD 154 or permission of instructor
- Coreqs: AVCD 250
- Credits:0
AVCD 251 - Graphic Design II
Second course in graphic design sequence stressing creative problem solving techniques as applied to layout, color and typography. Course content includes experience with layout design, symbol typography, color application and printing with an emphasis on concept and research based practices.
Prerequisites, Corequisites & Notes:
- Adv Codes: CS
- Prereqs: AVCD 154, AVCD 250 or permission of instructor
- Coreqs: AVCD 251L
- Credits: 3
AVCD 251L - Graphic Design II Lab
This lab teaches practical training for development of intermediate InDesign skills utilized in Graphic Design II, ART 251. Eight weeks of required 1.5 hour lab sessions, plus five weeks of optional graphics support lab sessions. A minimum of 1.5 hours assigned self-paced work per week. This graphics lab is taken concurrently with AVCD 251, Graphic Design II.
Prerequisites, Corequisites & Notes:
- Adv Codes: CS
- Prereqs: AVCD 154, AVCD 250 or permission of instructor
- Coreqs: AVCD 251
- Credits: 0
AVCD 350 - Advertising Design
Further development of concepts and forms in Graphic Design I and II with an emphasis on real world applications.
Prerequisites, Corequisites & Notes:
- Adv Codes: CS
- Prereqs: AVCD 154, AVCD 250 or permission of instructor
- Additional course fee required
- Credits: 3
AVCD 355 - Web-Based Visual Design
An exploration of computer graphics as a primary tool in image processing, and interactive design, using programs such as Dreamweaver, Flash and Acrobat. Students will acquire an awareness of the development of computer-based electronic media, and a critical appreciation of current work in the field.
Prerequisites, Corequisites & Notes:
- Adv Codes: BS
- Prereqs: AVCD 154, AVCD 250 or permission of instructor
- Coreqs: AVCD 355L
- Credits: 3
AVCD 355L - Web- Based Visual Design Lab
This lab teaches practical training for development of Dreamweaver and Flash skills utilized in Web-Based Visual Design, ART 355. Eight weeks of required 1.5 hour lab sessions, plus five weeks of optional graphics support lab sessions. A minimum of 1.5 hours assigned self-paced work per week. This graphics lab is taken concurrently with AVCD 355 Web-Based Visual Design.
Prerequisites, Corequisites & Notes:
- Adv Codes: BS
- Prereqs: AVCD 154, AVCD 250 or permission of instructor
- Coreqs: AVCD 355
- Credits: 0
AVCD.Q 274 - History of Graphic Design
A chronological survey of the major styles, movements, and individuals in graphic design, from the Renaissance to the present, with emphasis on the nineteenth and twentieth centuries. Students will become acquainted with the main languages of graphic design, as well as the cultural, technological, and socio-political contexts from which they originate.
Prerequisites, Corequisites & Notes:
- Adv Codes: BR
- Cross-listed with COMM 274
- Credits: 3
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